<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Donna&#039;s MarketUP Musings</title>
	<atom:link href="http://market-up.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://market-up.com/blog</link>
	<description>B2B marketing, PR, people connections and related technology.</description>
	<lastBuildDate>Thu, 29 Apr 2010 12:27:10 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Creating a &#8220;Don&#8217;t Miss &#8211; Must Attend &#8211; WOW!&#8221; Event</title>
		<link>http://market-up.com/blog/2010/04/29/creating-a-dont-miss-must-attend-wow-event/</link>
		<comments>http://market-up.com/blog/2010/04/29/creating-a-dont-miss-must-attend-wow-event/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 12:27:10 +0000</pubDate>
		<dc:creator>Donna Lehman</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://market-up.com/blog/?p=391</guid>
		<description><![CDATA[Live events &#8211; welcome back. It appears that even in today&#8217;s world of &#8216;living online&#8216;, people still flock to events all over the world to learn, share and/or be entertained. And I&#8217;m not talking about sporting events or U2 concerts &#8211; although you can measure economic shifts by those attendance numbers too. From my B2B [...]]]></description>
		<wfw:commentRss>http://market-up.com/blog/2010/04/29/creating-a-dont-miss-must-attend-wow-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Copycat!&#8217; Why You Too Might Want that Label</title>
		<link>http://market-up.com/blog/2010/04/20/copycat-why-you-too-might-want-that-label/</link>
		<comments>http://market-up.com/blog/2010/04/20/copycat-why-you-too-might-want-that-label/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:20:31 +0000</pubDate>
		<dc:creator>Donna Lehman</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://market-up.com/blog/?p=383</guid>
		<description><![CDATA[When we were frustrated as kids, we often shouted intended insults at each other to try to label someone &#8216;not as good as us&#8217;. &#8216;Liar!&#8217; &#8211; when we didn&#8217;t want to believe something. &#8216;Cheater!&#8217; &#8211; when we weren&#8217;t winning, and clearly we couldn&#8217;t be fairly losing. &#8216;Stupid!&#8216; &#8211; when we felt inferior and needed a [...]]]></description>
		<wfw:commentRss>http://market-up.com/blog/2010/04/20/copycat-why-you-too-might-want-that-label/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remodeling: Need to Have vs. Want to Have</title>
		<link>http://market-up.com/blog/2010/04/19/remodeling-need-to-have-vs-want-to-have/</link>
		<comments>http://market-up.com/blog/2010/04/19/remodeling-need-to-have-vs-want-to-have/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 12:51:14 +0000</pubDate>
		<dc:creator>Donna Lehman</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[financial advice]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://market-up.com/blog/?p=377</guid>
		<description><![CDATA[I&#8217;m stuck. A long-standing client has tasked us with redesigning their website. Actually, as their marketing consultant of record, it&#8217;s part of our overall strategy that ties to their business goals, brand stewardship, and a new product launch. Suffice it to say, we were all in agreement it was past time to re-think some messages. [...]]]></description>
		<wfw:commentRss>http://market-up.com/blog/2010/04/19/remodeling-need-to-have-vs-want-to-have/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Virtual Meets the Concrete &#8211; #SOBCon2010</title>
		<link>http://market-up.com/blog/2010/03/27/the-virtual-meets-the-concrete-sobcon2010/</link>
		<comments>http://market-up.com/blog/2010/03/27/the-virtual-meets-the-concrete-sobcon2010/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 23:12:16 +0000</pubDate>
		<dc:creator>Donna Lehman</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[#SOBCon2010]]></category>

		<guid isPermaLink="false">http://market-up.com/blog/?p=371</guid>
		<description><![CDATA[As a result of reading a post by Kneale Mann on his Facebook page, I was already looking into the details of SOBCON2010 &#8211; to find a way to work it into my calendar. Then while checking the various details of location, agenda, timing, etc. &#8211; I discovered the challenge/offer from @LizStrauss and Terry @Starbucker [...]]]></description>
		<wfw:commentRss>http://market-up.com/blog/2010/03/27/the-virtual-meets-the-concrete-sobcon2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Metaphors: 200 Black Swans</title>
		<link>http://market-up.com/blog/2010/03/27/creating-metaphors-200-black-swans/</link>
		<comments>http://market-up.com/blog/2010/03/27/creating-metaphors-200-black-swans/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 19:05:37 +0000</pubDate>
		<dc:creator>Donna Lehman</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[black swan event]]></category>
		<category><![CDATA[metaphors]]></category>

		<guid isPermaLink="false">http://market-up.com/blog/?p=364</guid>
		<description><![CDATA[Those of us in the communications biz are always looking for devices to convey a message as swiftly, directly and memorably as possible. Especially to cut through the clutter of all the other millions of messages clamoring for attention (or &#8216;eyeballs&#8216;, as media folks refer to performance metrics of advertising and even PR). And it&#8217;s [...]]]></description>
		<wfw:commentRss>http://market-up.com/blog/2010/03/27/creating-metaphors-200-black-swans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
