Importance of Action

While I still want to wish everyone a Happy New Year, it is more with hope than celebration. We’re starting out 2005 with huge challenges and sobering images. Easy to feel overwhelmed, even helpless.

Not so. Easy to do something – really.

1. Please donate SOMETHING to the tsumani relief efforts. Choose from dozens of professional organizations, including Doctors Without Borders, Save the Children, Oxfam, or the Red Cross/Red Crescent.
2. Resolve also to donate quarterly to charities working to rebuild areas that will take years to recover.
3. Find at least one person nearby who is struggling with a personal crisis, and give them a hug. Offer to clean their house, babysit their children or cook them dinner.

What does this have to do with marketing? The world IS the market. Interconnectivity effects everything. Marketing gets the word out. Marketing urges action.

MarketUP donated to Oxfam. Now we’ll get back to work, which will allow us to help wherever we can.

Donna