Pink Power

I have a horrible confession to make: although I am female, I have had a life-long aversion to the color pink. It just seemed so girlie and weak, or that’s what my tomboy mind argued. But I’ve been slowly coming around and have a new-found respect for pink. Today it stands for many things powerful and beautiful in a way not associated with a lipstick color.
You can see pink everywhere. In press coverage gearing up for National Breast Cancer Awareness Month. In print magazine ads from major corporations supporting the Komen Race for the Cure. And in women’s activist groups like Code Pink, a group dedicated to promoting peace.

So, after years of sneering at my sister’s Barbie collection, where the world was enveloped in pink, I’m embracing the shade that has come to represent feminine fortitude. Ironically, Barbie’s creator Ruth Handler was a breast cancer victim. And lest you think this is “just for girls”, check out Ford, the rugged, All-American male icon.

In a world where we spend millions of dollars to imprint images and colors in people’s minds for the sake of BRAND, hats off to the men and women who have organically transformed the perception of PINK. Now, go add some rosy hues to your life, for a good cause.

Donna